SEO – Search Engine Optimization

With the term Search Engine Optimization, we refer to all the processes needed to build the correct structure for your website, in order to be friendly for Google’s Search Engine.

The ultimate goal is to rank high in the search engine results through organic searches, meaning that your website will show up on the first page on your targeted keywords without paying for advertisement.

Google ranks your website through its content, meaning that the most quality and relevant content will rank high on the search results.

One of the most important elements that should be included in the website to help it rank better in the search engines is the relevancy between the title, description, keywords and content of each page.

Key role plays the title of each page. It should include as many of the keywords as possible, but the title should remain less than twelve words.

Search Engines pay attention in the heading tags h1-h2. The use of the focused keywords are vital to the relevancy of your content.

Focused Keywords should be included many times in the body text of our content, but not to many because our content might be considered as spammy.

Google accepts 1%-2% of the same keyword density.

We have to admit that there are many more factors that are likely to contribute negatively or positively to our SEO work.

The most important is the page speed.

If a page takes more than 8 seconds to load (under normal conditions always) then there is a high chance of discomforting the visitor and closing it.

That increasing the bounce rate of our website and Search engines don’t appreciate “slow pages” at all.


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